This article presents a model for optimizing an enterprise’s pricing policy based on profit and revenue maximization criteria. The approach is based on the concept of profit elasticity, which allows for identifying preferred pricing decisions. To account for the uncertainty of the initial parameters, a fuzzy profit optimization model was developed, with membership functions constructed based on actual financial statement data from Russian organizations. Calculations were performed for a sample of enterprises classified under the OKVED-2 code “27.12 Manufacture of Electrical Distribution and Control Equipment.” The results demonstrate the feasibility of the proposed toolkit and its applicability for substantiating decisions in the face of incomplete and inaccurate information.