By localization in this case, we will understand the adaptation process under the local contextual characteristics of the user market (including the cultural characteristics of users). What should be taken into account in this case? Of course, it is necessary to take into account the general cultural specifcity, that is, those criteria of thinking and user behavior that are conditioned by culture. The features and algorithm of the organization of the game localization process also lie in how exactly the game can be adapted culturally and technically. In the age of the gaming industry, almost all games go through a localization process. Often, companies that create games use native or English language in initial development. However, by 2018 almost all games, ranging from small and medium-sized, ending with “AAA” projects have several languages in their arsenal. Moreover, this refers to the offcial localization of the developers, or contracts with companies that specialize in various types of translation. Also, it needs to be mentioned the fact that each game has its own “community”—those people who love the game and try to make it better. Therefore, even if the game does not have an offcial translation into any language, it is quite possible that the “community” will make it independently