The study of the rates of innovative development of various sectors of the modern economy
makes it possible to determine the existence of a scientific and practical problem, eliciting the need for
urgent identification of the reasons for non-innovative development of Oil and Gas Companies and
development of the directions for innovation development. Based on a number of methods, including
methods of graphical analysis, time series forecasting, construction of linear trends, correlation
analysis and scenario forecasting, the authors stated the fact of the serious depth of the problem of
innovative insufficiency in the oil sector in comparison with other sectors and they built six scenarios
for the development of these companies. The applied methods made it possible to not only come
to the conclusion that with the current level of investment in R&D in the oil and gas sector, Oil
Companies may find themselves in difficult conditions, especially if breakthrough technologies show
themselves in the non-hydrocarbon energy of the future, but also made it possible to determine
the most important directions for the development of Oil Companies, including the formation and
development of the oil and gas industry 4.0, marketing strategic management of the activities of
these companies.