The paper is devoted to a control science view of attitude change. We can think about it as an ”attitude control”. Here we are interested not in attitude change modeling like ”what will be change of the attitude if we influence on some parameters of the human psychology”. We are interested in control question like ”what can be a control situation in case of control subject knows the human’s attitude change model” and the human knows about subject’s intention to control his attitude. In other words, let psychologists give us model of attitude change, and we concentrate on control problems about attitude: control subject’s goal and possibilities to control, the human’s goal and possible actions, mutual awareness and so on. We state control structure similar to one from organizational control models and append to it strategic thinking model as bounded rationality pattern.