The purpose of the paper is to demonstrate the possibility of improving the quality of logistics in a rapidly changing situation based on mathematical modeling. The evolution of information technology worldwide goes from separate accounting of individual operations to their integration based on cloud and integrated technologies. Adaptive optimization is required, taking into account the dynamics of the external environment. The paper proposes a flexible mathematical model of management transformation in logistics. For this, a single digital logistics platform is formed as a connecting link for all participants in the value-added chain, including product manufacturers, suppliers of resources and services, product consumers, and logistics companies. At the same time, intermediaries who do not create added value could be excluded from the supply chain