The ability to create the project team and manage their knowledge is commonly recognized as one the most important quality of the knowledge and innovative organization. The management of knowledge and skills, as well as the management of project competencies has turned out to be essential factors influencing performance of project process. In the paper, the authors present the method and tools for incentive modelling for project knowledge management. The kind of open distance learning systems is represented that can be used as a model of project learning process aimed at active behavior of students in the project development of not only knowledge, but also acquiring of competencies.