This article discusses an iterative counter-planning procedure at the organization of mechanical engineering production, according to which each element informs the center of the effect , as well as an effect plan ‚ taken by the element if it is not among the winners. As plans for winners, a final iteration estimate is approved. That is, plans are formed by organizing a multistep procedure using information requested from the elements at each step; the normative effect is determined as follows: . Studies conducted in the work have shown the similarity of competitive mechanisms with competitive ones at the organization of production, namely, the results of the examples considered in the article are valid for both competitive and competitive models. Предназначено для студентов и аспирантов, обучающихся по направлениям группы специальностей: информатика, управление и вычислительная техника.