The article considers the procedure of modeling processes of launching innovative products of the social sphere based on the elements of the integral-matrix analysis in three-dimensional space. The objective of the procedure is selection of perspective lines of energy-saving product development in view of the market characteristics and technological capabilities. Three-dimensional display of the common innovation improvement direction vector allows to study product development in the "product-markettechnologies" space in a complex way in view of their interconnections. Application of the approved techniques of the integral-matrix analysis based on expert point assessments of the connections between the influencing factors (strategic objectives) and objective functions (operative tasks) in the offered procedure allows to base on their quantitative estimates in the course of the research. The authors offer an algorithm for selection of the most marketable product considering the influence of the said interconnections. The formalized algorithm allows to automate selection of implementation of the basic product characteristics, which increases project development efficiency.