51976

Автор(ы): 

Автор(ов): 

4

Параметры публикации

Тип публикации: 

Доклад

Название: 

Prospects for the gerontomarketing development in mass sports industry in Russia

ISBN/ISSN: 

978-098604197-6

Наименование конференции: 

  • 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth2017

Наименование источника: 

  • Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth2017

Город: 

  • Vienna

Издательство: 

  • International Business Information Management Association, IBIMA

Год издания: 

2017

Страницы: 

327-330
Аннотация
In the conditions of aging society attracting older consumers to sports activities allows to solve a number of acute problems that accompany aging, such as health, leisure activities, social and psychological adaptation. However, in the industry of mass sports it is not observed rapid growth of supply and demand in the market of services for consumers category "50+" that determines the relevance of the use of marketing approaches in interaction with customers older age group - gerontomarketing. Analysis of the detected problem allowed to identify a number of factors constraining the market development and gerontomarketing practice in mass sports industry: the solvency of consumers and cultural stereotypes.

Библиографическая ссылка: 

Окольнишникова И.Ю., Асташова Ю.В., Ухова А.И., Коновалова Т.Е. Prospects for the gerontomarketing development in mass sports industry in Russia / Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth2017. Vienna: International Business Information Management Association, IBIMA, 2017. С. 327-330.