The article deals with the methodological recommendations on scenario research of socio-economic systems conditioned by ever-changing political, economic and social situation worldwide. As an example the regulating marketing mechanism of ecological risk is investigated.At the turn of the rnillenium the world community had to face a number of global challenges, such as the globaliza-tion gathering pace. Integration processes accelerate, and contradictions aggravate between the integral components of global community system. It inevitably leads to destructive changes in the global scale.