According to the United Nations World Tourism Organization forecast by 2020 Russia can join the top ten countries whose tourist products will be the most demanded in the world market of tourist services. It will be possible only in case of the quality improvement of the tourist services provided by territorial subjects of the Russian Federation. The research gives the analysis of the regulatory framework in the field of tourism in Russia; it offers the comparative overview of the Russian dissertation researches on this subject for the period of 2010-2015 years; it provides the analysis of the quality index of the tourist services offered by the foreign tourism development programs and the Russian Federal Tourism Agency website; the model of system of tourist services quality assurance was also worked out. This research has confirmed the existence of a serious problem of the absence of standards and uncommonality in the field of quality evaluation of the tourists services as there are no clear conceptual or categorical frameworks, tourist services quality index or accurate methodology of an efficiency evaluation of the territorial subjects activity in the sphere of tourism in the Russian Federation. The results of the investigation will be useful to the regulatory authorities in case of the new regulatory framework development or amending the existing documents regulating tourist activities in the country; they can also help the tourism businesses to improve the quality of provided tourist services by means of implementation of complex quality management system of tourist activities.