The heterogeneity of the influence processes is an important feature of social systems: how we perceive social influence and how we influence other individuals is heavily influenced by our opinion and non-opinion attributes. The latter include demographic, cultural, and structural (how we are embedded in social networks) characteristics. Furthermore, the results of the influence processes may also depend on how similar the interacting individuals are in terms of their features. This paper addresses this issue and elaborates on an agent-based model that is sensitive to the individual characteristics, both opinion and non-opinion ones. The model is fortified with a ranking algorithm that mimics the ranking algorithms widely adopted in real-world online social networks. For the resulting model, I elaborate a mean-field approximation that describes the behavior of the model at the macroscopic level via an autonomous system of ordinary differential equations. The properties of this system are thoroughly studied.