The Blue Economy aims to balance sustainable economic benefits with long-term ocean health, in a manner which is consistent with sustainable development and its commitment to intra- and inter-generational equity. The term has also been used to give greater recognition to the many, though often not priced, ocean values ranging from cultural worth and village-based subsistence economies, to commercial and industrial commodities. Under this definition, not all ocean-based activities are consistent with the Blue Economy concept, because many ocean activities are not sustainable. Blue Economy, significantly advances practice beyond existing sustainable development frameworks. A proliferation in terms adds more complexity to an already challenging management space.