The paper addresses the issue of increasing corporate social responsibility (SCR) through the prism of strategic management and motivation, applying the author’s special convergent approach that ensures the integrity, purposefulness and sustainability of strategic development. Many progressive companies have ambitions and goals. But these goals do not appeal to everyone if individuals cannot see themselves in them. That a person feels responsibility depends on the person, as well as whether he or she feels that his or her responsibilities help to achieve not only his or her own goals but the goals of the team and the company, and the goals have a social direction that gives him or her an emotional lift, a feeling a tremendous power and/or a surge of enthusiasm and creativity. By creating such conditions, the special convergent approach and strong artificial intelligence (AI) technologies for supporting collective strategic planning can help to immerse everyone in the company in a special, reflexive-active, informational environment that ensures that high-level employees are motivated to be socially responsible. However, the strategic situations associated with social responsibility management cannot be described in a clear, logical and formalised way, and a computer model cannot be created using the traditional approach of representing situations in metric space. The strategic situation can, however, be represented by non-formalised cognitive factors and their interference, using a cognitive modelling method. If every person in every team feels a connection between their actions and the dynamic cognitive model’s factors, they begin to understand their usefulness to the team, the company and themselves. Accordingly, this raises the level of SCR. The approach was applied in a real-life situation to create a corporately responsible atmosphere