Краткое содержание книги довольно точно отражено в рецензии на монографию Стэна Мэнковского - Stan MankovskyCEO, Stanley Capital:The fact of the matter is that those who write most books on marketing usually attempt to come up with new marketing theories which look great on paper but have no use in business where one is faced with real issues. The other extreme is when writers simplify the whole marketing concept and publish books of quick fixes on how to become an instant millionaire etc. The authors of Marketing In The New Millennium struck the right balance by combining mathematical analysis with real life business case studies. What adds to the great practical value of this book is that it does not provide universal answer to everything but offers its readers useful tools in order to create one’s own recipe for success.