The existing approaches of informatization, especially by IT-applications, are unable to make an absolutely essential revolution in social governance that will provide public administration a on the basis of feedback. The government having no interest in modernization of existing public administration. It is suggested to use the informatization strategy "from the reverse", when the identification of the public administration system is based on the information that can be obtained in the process of informatization of the public administration. Collected data and information can be used to engage citizens to update the actual social control system. This type of informatization strategy will be called as "return" or "reverse" informatization strategy.