42579

Автор(ы): 

Автор(ов): 

4

Параметры публикации

Тип публикации: 

Доклад

Название: 

Marketing research in assessment of the prospects of resource and energy conservation programs in universities

ISBN/ISSN: 

1310-3946, 1314-6327

Наименование конференции: 

  • 15th INTERNATIONAL SCIENTIFIC CONFERENCE ''MANAGEMENT AND ENGINEERING'17'', Sofia

Наименование источника: 

  • Proceedings of the 15th INTERNATIONAL SCIENTIFIC CONFERENCE ''MANAGEMENT AND ENGINEERING'17'', Sofia

Обозначение и номер тома: 

Volume 1

Город: 

  • Sofia

Издательство: 

  • TU-Sofia

Год издания: 

2017

Страницы: 

302-311
Аннотация
Nowadays, the Russian educational institutions, especially higher educational institutions, face a serious challenge in adapting their strategy to the new environmental conditions and developing a strategy for sustainable development. In paper the prospects of implementing programs in the sphere of resource saving at the university are estimated. The article presents the results of surveys, observations, expert interviews. The conducted researches allowed the authors to collect empirical data about the environmental attitude and ecological behavior of the main university’s stakeholders (employees, students, prospective applicants), as well as make economic calculations and identify opportunities for reducing the costs of the university in key areas of pollution (light, water, garbage)

Библиографическая ссылка: 

Лукина А.В., Малова Д.В., Кузнецов В.В., Потравный И.М. Marketing research in assessment of the prospects of resource and energy conservation programs in universities / Proceedings of the 15th INTERNATIONAL SCIENTIFIC CONFERENCE ''MANAGEMENT AND ENGINEERING'17'', Sofia. Sofia: TU-Sofia, 2017. Volume 1. С. 302-311.