Numerous studies of contemporary global experience in innovation management reveal the fact there are no companies inclined to providing a closed innovation strategy as well as an open innovation one. The obvious reason is, a lifecycle of any technology is heterogeneous, and a company can’t usually concentrate all relevant competencies inside itself. That is why a knowledge-intensive company should choose some stages of a lifecycle to be under its control and the others to be out of it. It’s not a choice between careful protection of technological achievements and their free extension over related markets. It’s time to confess the closed innovation strategy is distinctive for an industrial economy, and the open innovation strategy must be typical for an informational economy. The transitional period from one to another requires reliable methods and instruments of strategic innovation management based on change-style control over any process. The paper gives a piece of new reality for change management in a knowledge-intensive company: ajar innovation strategy.